Skincare and beauty brand Olay’s North America branch is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.
The lid is designed with a winged cap, braille text, a raised lid for extra grip and a high contrast product label.
The lid will be incorporated into the product design of some of Olay’s most popular products including the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.
To create the design, Olay met with consumers with a wide range of conditions, from dexterity issues and limb differences to chronic issues causing joint pain and vision impairments.
“Accessibility makes things better for everyone,” says journalist and model Madison Lawson who lives with muscular dystrophy and worked alongside Olay to create the new lid.
“Everyone’s been there where you get the product in your hands or you’re trying to open something and you can’t, so I think it’s cool this is designed with us specifically in mind but it also makes everyone’s life better.”
The team also met with external experts and incorporated personal experiences from team members into the new product design.
“As a global brand, it’s our responsibility to ensure all consumers have access to products that serve their needs and fit seamlessly into their daily lives,” said Chris Heiert, senior vice-president of Olay.
“But we can’t do it alone, which is why we’ve chosen not to patent this lid, and rather share the design widely with the beauty community.
“Our hope is that others will join us in our efforts in making products more accessible for everyone.”
The open-source design for the lids is available now exclusively at Olay.
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